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For the Reader: Signed Copy of Made To Stick by Chip Heath and Dan Heath

Made to Stick: Why Some Ideas Survive and Others Die is a must-read for teachers, writers, entrepreneurs, leaders (both military and civilian), public speakers, and anyone who’s interested in getting a point across effectively and memorably (parents, take note!).

It launches from “sticky” concepts first presented in Malcom Gladwell’s phenomenal book Blink about rapid cognition and first impressions and decisions in Blink.

Yet, Made To Stick stands on its own with significant cred. A ancient Chinese proverb came to mind while I read this book:

Give a man a fish, and he will eat for a day.  Teach a man to fish and he will eat for a lifetime.

Not only are the key points about developing “sticky” ideas presented with concrete examples, witty humor, and well-researched points–but there are clinics.  Ya know, application-style workshops embedded within the book.  You’ll apply the concept you were just taught in a simple, but effective exercise.  These authors are smart cookies, since they teach the reader how to catch the rhetorical fish.

Not only do they draw from a broad spectrum of examples from military leadership to an incredible ad campaign by a fast food company, but this book is worth the read if only to learn how to answer a child when he asks,

Do I have to learn this?  When am I ever going to use this in real life?

I can think of m-a-n-y teachers, instructors, and academic professors that I had through the years who would benefit from this book.  Heh.

Seriously, it’s made me think more strategically and sticky about creating blog posts, teaching patients, and presenting seminars in my community.  And, since we’re planning to homeschool our son, I now know better how to help my son get ahead of the learning curve in math at an early age.  Oh yes! This book even gives examples on effectively teaching math to children.

Do you have a writer, teacher, parent, or business owner on whom you’d love to bestow an encouraging and thoughtful gift?  This is the gift.  This is IT.

You can purchase the Made to Stick ($26) through 800 CEO READ.com or through Amazon.com.

WIN IT!

One winner  will receive a signed copy of Made To Stick, (retail value $26 ).  For more sticky ideas, check out the Made To Stick blog, and sign up for free sticky resources on the Made To Stick website.

To enter, leave a comment relevant to this post prior to Friday, November 27th at 11:59 p.m.  Please follow the contest rules and avoid any generalized comments, or you will be disqualified.

FOR A SECOND ENTRY: complete a quick 10-question reader demographic survey. Then, leave a second comment telling me that you did.

FOR A THIRD ENTRY: Blog or Tweet about the Holiday Gift Guide (or about this giveaway), then leave a second comment telling me that you tweeted or blogged with a link to your tweet/post.

Two signed copies of Made To Stick were provided for the purpose of this review and giveaway.  Read Traveling with Baby’s complete disclosure policy.

Subscribe // Twitter me: drdolly

UPDATE: Congratulations to the winner, #3 Susan.

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5 Responses

  1. This book would be perfect for my husband. He is a maintance supervisor at a retirement community and needs to assert himself there 🙂

  2. I took your survey

  3. Signed up at Made It Stick.

    Thanks for letting me know about Made It Stick. I am interested in learning how to get my point across especially since I will be re-entereing the job market next year.

  4. I took your demographic survey.
    Quick and Painless. ;->

  5. Thank you so much!!

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